Staffordshire Marketing Academy

Now Open for Bookings - Action for Business : Live 3 - 30th March 2012

The date is set for the third BIG Staffordshire Marketing Academy event - Action for Business: LIVE! 3

If you haven't already booked and you don't have a REALLY BIG / IMPORTANT / BUSINESS CHANGING client meeting on 30 March 2012 you should sign up here.

It will be a half day of fast paced, inspirational, informational, transformational, motivational, educational interactive workshops designed to help you grow your business or give you the support to start-up on your own.

There's an excellent line up of speakers and high action orientated sessions, not to mention the opportunity to network with lots of other Staffordshire based businesses.

The Moat House, Festival Park will be our hosts and we look forward to seeing you there on Friday 30th March, 9am-1pm!

Join us on the 30th of March

8:30am - 1:00pm

Why should you come?

Standing still kills businesses.

If you care as much as we do, you’ll be there.

The Event

A warm welcome awaits and the chance to meet other local business professionals in a relaxed, informal, lively environment.

Session 1:	Get a PLAN! Join Caroline Law our expert marketing strategist for more business boosting strategy ideas. This action oriented interactive session shows you how to increase your pipeline of sales opportunities and grow your business in a manageable way.
Session 2:	Web Presence 101. Web pro Mathew O'Connor will set you on the right path with key tips from one of the region’s leading web companies. Cyberzia have advised hundreds of companies over the past decade on getting web basics just right, from choosing a good domain name to best policies on hosting and packing a bigger punch online. Networking Break with Refreshments
Session 3:	Converting Conversations Into Transactions. If you’re eager to increase sales join David Hughes from Annodata, Europe’s largest independent vendors for print and documentation management. During this session David will share his successes tips to take your business relationships from contact to contract.
Session 4:	What You Can Achieve with Just 140 Characters. With so many different social media channels on offer choosing where to spend your time can be confusing. Yellow Circle Web will use this session to focus on Twitter and share not just the “what” but the “how” to help you generate real sales opportunities.
Session 5:	LIVE case study interview with one of the region’s leading entrepreneurs. Learn what it takes to make it to the top. Case study to be announced
Session 6:	Be inspired, enthused and energised with our keynote speaker. To be announced LIVE Action Closes

Why We Care

When you challenge things in business (heck, in life...) things start to happen. We live to challenge and we love business.

We pioneered the global ceramic industry, our own Reginald Mitchell invented the spitfire, JCB was conceived in a tiny garage in Uttoxeter, we host two of the UKs largest theme parks, the Benedictine monks of Burton discovered how good our water was for producing superior strong ales and Arnold Bennett was the first author to write about the hard life faced by working people in English industrial towns.

The point is, we’ve achieved a lot but we think we’ve got a lot more to do if we’re going to maintain our claim as the “Creative County”.

The Academy

Marketing Strategy

Business Development

Customer Relationships

Design & Branding

PR Consultant

Web & Digital Marketing

Social Media

Media

Former marketing director Caroline Law has worked in the field since 1995. She is massively passionate about relational marketing and specialises in strategy and planning for start-ups to medium size ambitious companies.

Caroline Law

Business development manager Denis, from the award winning M&M Group, contributes to a turnover in excess of £5.4m and ensures the Group’s sales and marketing efforts produce measurable results.

Denis Sidebottom

John is a proven entrepreneur and business consultant helping SMEs to increase their profits and to negotiate better financial facilities. Previously a main board leader of the fastest growing UK accountants.

John Capper

Damian is a seasoned specialist in brand design. He’s worked with household names such as Barclaycard, MBNA, Dulux, and Jewson as well as lesser known (equally cool) start-up companies.

Damian Brittleton

Richard Swancott has been a PR Consultant since 2001, working with more than 100 SMEs in Staffordshire and beyond to raise their profile in the UK media. As well as running campaigns for companies, he runs a PR training programme which shows them how to manage their own campaigns.

Richard Swancott

Nicola’s forté is digital marketing (that's all types of media used to promote stuff online) and producing highly targeted creative websites that produce measurable results.

Nicola Green

With years of experience in Sales and Marketing Kate has helped business’ throughout Staffordshire. Her focus is primarily on using various online marketing strategies to create strong relationships and rapport with clients old and new. Her direct and truthful approach is both refreshing and is echoed in her own use of online marketing for Yellow Circle Web Solutions.

Kate Hazeldine

Matt is a director at Reels in Motion, a video production with over 8 years experience of helping companies of all sizes, raise their profile, increase their sales and train their customers and staff through the use of video. Reels in Motion’s clients range from National Grid, Jaguar and Land Rover to individually owned SME’s. Whatever your aim or objection Matt can work with you to bring that in the screen.

Matt Hubbard

We don't make money from organising our own events. We do it because we want Staffordshire to thrive. We do it because we want Staffordshire to compete on a national scale. We do it because we want Staffordshire to compete on an international scale. We do it because we care.